RHINO RACK PARTNERSHIP

Building the TRITON JL for SEMA.

We began a partnership with Rhino-Rack in 2017 to provide some testing & feedback for their Pioneer Platform and Backbone Mounting System on our 2016 Jeep Wrangler Unlimited Rubicon. We installed their roof rack setup and immediately took it to Moab, Utah for the annual Easter Jeep Safari where we spent 5 days on some of the toughest trails we could find, proving the high quality and durability of their products.

 

We continued to work closely with Rhino-Rack on our Built2Wander vehicle builds over the years. In the spring of 2019, Rhino-Rack approached us about designing a build on the newly released Jeep JL Wrangler for their booth in the 2019 SEMA Show. They asked for a show stopper – stating that they wanted a vehicle that would draw people to their booth where they could then educate them on their products.

 

Over the next 6 months we put together an extensive build plan on what would become known as the Triton JL – a fully custom 2019 Jeep Wrangler Unlimited Rubicon. We executed this build just in time for the SEMA Show in November of 2019 and it ended up being recognized as one of the top three Jeep builds at the show - a huge accomplishment and testament to the quality of the build and attention to detail that was instrumental in bringing it to life!

 

Rhino-Rack was pleased with the result of the build and the success it had for their booth at the SEMA Show. They are now turning to Built2Wander to both design and build all three vehicles for their booth at the 2020 SEMA Show. We are thrilled and excited to be their custom vehicle provider for the premiere automotive aftermarket trade show in North America.